Social Media

Prioritizing Your Online Strategy

0savesSave Robert O’Shaughnessy, President of Digital Marketing – NewGround PR & Marketing I’m typing these words as the airplane lifts off into the Phoenix dusk, bound for San Francisco. Today I had the privilege of speaking to Green Street Real
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The Power of Voice Through Social Media

By Julie Fornaro – NewGround Publicist The death of a lioness in Mexico last week created a social media tidal wave, lending support to the cause to save the world’s diminishing lion population. Whether you’re a marketing specialist, environmentalist or
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LinkedIn Groups. What’s the Point?

  Why LinkedIn Groups? Here’s why: A strong, well-managed LinkedIn Group can be an extension of your brand. And, honestly, because this is where your professional community is and having a good group can make you a thought leader in
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How to Grow Your Leads with Facebook Contests

The Basics of Running Social Media Contests on Facebook             WHY should you run Facebook contests? Here’s the most important reason: High high high opt-in rates. Like off the chart opt-in rates. People you are
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Facebook Insights – A Quick Guide to the Changes

Facebook Page Insights was updated this week. PTAT (people talking about this) has been replaced with individual actions and simple metrics. Keep calm everyone. He’s a quick guide to some key changes. The New Look (see below) has six tabs: Overview.
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Boral North America: Helping Build a Brand

Boral Case Study In 2010 Boral Industries Inc. hired NewGround PR & Marketing to help raise awareness of Boral products and increase their presence in the U.S. market.   Boral had recently acquired Monier Life Tile, U.S. Tile and Owens Corning’s
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Latitude 33 “Heal the Bay”: Social Media and Events

    The following case study demonstrates NewGround’s ability to create dynamic social media campaigns around traditional PR strategies to reach audiences.   Latitude 33, a 122 unit, modern beach-inspired community on the cusp of Venice and Marina Del Rey
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What’s New about Facebook’s Newsfeed

You’ve read the headlines. Facebook is getting a ‘new’ newsfeed. But what does this mean? According to Facebook, the new newsfeed will be more user-friendly with more personalized content. The update will feature larger photos and posts and enable users
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Real-Time PR for the Digital Age

        Today, PR moves at the speed of social media. Translation: be ready to talk about something before it’s happening, as it’s happening and after it happens. Gone are the days when carefully crafted press releases and
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Essential Social Media Tips for the Overwhelmed

Most companies have a small team running their social media department. And, by small team, we mean one person who is responsible for the bulk of the posts.  If that pretty much sums up your life, you’re in the right
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