Social Media Marketing

Renasci Development Partners with NewGround for New Community Grand Opening

Renasci Development partnered with the NewGround Social Media and Marketing team to build awareness about the Grand Opening for The Willows at Treviso, a new home community opening outside Sacrament in late February. There is a synchronicity here because Renasci
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Prioritizing Your Online Strategy

0savesSave Robert O’Shaughnessy, President of Digital Marketing – NewGround PR & Marketing I’m typing these words as the airplane lifts off into the Phoenix dusk, bound for San Francisco. Today I had the privilege of speaking to Green Street Real
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How to Grow the Right Kind of Twitter Audience

Here’s what we always tell our clients at NewGround: You don’t need more followers on Twitter, you need the right followers on Twitter. The trick to making Twitter work for you is to find a community and serve it well
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Some Tips to Help You Rock Instagram

    We get asked this question a LOT at NewGround: WHY Instagram? Well, for starters, Instagram is the fastest growing social media platform in the world. Not only does it make you relevant, it’s an excellent tool to visually
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LinkedIn Groups. What’s the Point?

  Why LinkedIn Groups? Here’s why: A strong, well-managed LinkedIn Group can be an extension of your brand. And, honestly, because this is where your professional community is and having a good group can make you a thought leader in
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How to Grow Your Leads with Facebook Contests

The Basics of Running Social Media Contests on Facebook             WHY should you run Facebook contests? Here’s the most important reason: High high high opt-in rates. Like off the chart opt-in rates. People you are
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The Importance of a Social Media Strategy

You Gotta Have a Strategy: How Systems Will Make or Break Your Social Media Efforts   It’s a big world out there in Social Mediaville. It’s easy to take a wrong turn and just get lost in the data of
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Facebook Insights – A Quick Guide to the Changes

Facebook Page Insights was updated this week. PTAT (people talking about this) has been replaced with individual actions and simple metrics. Keep calm everyone. He’s a quick guide to some key changes. The New Look (see below) has six tabs: Overview.
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Facebook Adopts the Hashtag. What Does This Mean for Advertisers?

        Facebook – the nation’s largest and most-used social media platform has at last adopted the hashtag; a social media staple championed by Twitter in 2007 to easily group information. Hastags, once only popular with social media
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Latitude 33 “Heal the Bay”: Social Media and Events

    The following case study demonstrates NewGround’s ability to create dynamic social media campaigns around traditional PR strategies to reach audiences.   Latitude 33, a 122 unit, modern beach-inspired community on the cusp of Venice and Marina Del Rey
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