NewGround is a full service agency on the frontline of public relations and marketing. We are dedicated to delivering a new paradigm of communications to our clients that encompasses a cutting-edge understanding of the evolution of traditional and social media.
PR is a key component in the communications mix. It has the unique ability to instantly form credibility and trust. We build relationships for our clients by creating an open and consistent dialogue with editors, reporters, and bloggers who we consider valued partners. Our longstanding relationships with the media allow us to match our clients’ interest with the needs of the press. The result is continued, prestigious placements regionally and nationally – across print, online, and broadcast.
We help clients improve visibility and shine brightly in front of potential customers, allies, and peers with marketing strategies for the 21st Century. We target today’s consumers through today’s devices, pages, walls, and forums – helping to create branded content and layer messages across multiple mediums. An extensive menu of online marketing services are available including SEO & SEM, email marketing, content marketing and optimization, market research and competitive analysis, site analysis and analytics including conversion (lead + sales) optimization, media planning (including retargeting, strategic directory placement, ad networks, social, and search), and mobile marketing. Design and production services also available for websites, landing pages, banner ads, and other needs.
The era of mass communication has shifted to the era of mass participation. Consumers expect participation-communication from their favorite brands as well as an ongoing, open dialogue. NewGround helps brands participate in conversations and create social media platforms to successfully build their brands and engage their customers. We have more than theories – we have creative success stories that have helped our clients ignite their customers and join the conversation.
Events provide unique opportunities to actively build a brand. NewGround’s event planning and promotion services are formulated to attract your target audience and promote your brand message. From concept to completion, we work in close partnership with our clients to deliver exceptional events that ensure strategic goals are met. Whether your goal is to educate, expand your client base, unveil a new product or service, or bring your customers right to your point of sale, our team will handle all of the logistics for you. We will leverage strategic partnerships and cross promotion opportunities for maximum impact.