Author Archives jamie latta

The Importance of a Social Media Strategy

You Gotta Have a Strategy: How Systems Will Make or Break Your Social Media Efforts   It’s a big world out there in Social Mediaville. It’s easy to take a wrong turn and just get lost in the data of
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Building a New Story and a New Reputation

NewGround was hired to handle the PR for Latitude 33, a 122 unit, luxury mixed-use community on the cusp of Venice and Marina Del Rey. The development opened during the heart of the recession and had acquired a terrible reputation
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Roofing Magazine Features the Boral Roofing Impact Tiles

Class 4 Hail-rated Tiles Expand to Texas Boral Roofing Featured in Roofing Magazine Boral Roofing LLC, a provider of clay and concrete roof tile, is expanding its line of Class 4 hail rated tiles with the introduction of the high-profile Barcelona
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2014 Avid Awards Featured in Builder Pulse

NewGround PR Client Avid Featured in Builder Pulse     North America’s Best Builders Distinguished with 2014 Avid Awards for Highest Home Buyer Ratings A total of 27 U.S. and Canadian home builders received Avid Awards for home buyer ratings
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Terra Search Partners in NAREIT: Rise of Female Leaders in Real Estate

0savesSave NewGround Client Stephanie Pearson of Terra Search Partners Writes about the Rising Role of Women in Real Estate.    Read Full Article HERE. 
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Vineland Metro by MBK Homes In NoHo Arts District

0savesSave Can You Own your Own Home in NoHo? – By Rick Fletcher An increasing number of Angelenos are opting to call North Hollywood home, as this thriving neighborhood continues to attract interest with its creative vibe, convenient location and
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Etco Homes Featured in Professional Builder Magazine

0savesSave           HOME DESIGN: BEVERLY HILLS CONDOS SELLING FAST 432 Oakhurst is filling a void in Beverly Hills, Calif., with new for-sale condominiums for the top of the luxury market. The builder, ETCO Homes, has been doing business
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Making the Most Out of Press

          By Christine Rombouts   As PR pros, we get this question all the time – “Now that we have this great PR, what else can we do with it?”  This is not only a valid
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Jason Forrest in NAHB Sales and Marketing Ideas Magazine

TOP THREE CLOSING STRATEGIES FOR THE NEW ECONOMY “WHILE THE NEW ECONOMY HAS CREATED UNCERTAINTY IN SOME PEOPLE, many continue to look for new homes because of the need to improve their lives. People are buying now and will continue to buy as
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Jason Forrest Featured in Builder Magazine

Effort counts … sometimes even more than an outcome. Read More…
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