Author Archives jamie latta

Why Choose A Smaller PR Firm?

By Amanda Cosindas – NewGround             Companies utilize PR for a number of reasons: to share their stories with the public, to grow their businesses, and to establish and maintain their reputations. PR is essential
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Jason Forrest New Contributor for Entrepreneur Online

Jason Forrest Brings His Winning Strategies to Entrepreneur.com               It seems counterintuitive that you could actually win more (in sports, life, or business) by focusing less on the win, but it’s true. Let me
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Investor’s Business Daily Announces TRI Pointe Homes Merger

Can Being Big Builder Do Better For TRI Pointe Homes?               Now that it has leapfrogged up the ranks of homebuilders for a coast-to-coast scope, TRI Pointe Homes wants to become the poster child
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TRI Pointe Homes in The Wall Street Journal

TRI Pointe Homes Announces Additions to Board of Directors TRI Pointe Homes, Inc. (NYSE:TPH) announced today the addition of five new members to its Board of Directors, which occurred concurrently with the closing of its transaction to combine with Weyerhaeuser
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TRI Pointe Homes On First-Time Buyers in Fortune Magazine

Tri Pointe Homes is making a multi-billion dollar bet that the housing market rebound is here to stay. Higher prices have taken some momentum out of the housing market. And the potential for rising interest rates could make houses even
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Jeff Shore in Globe Street

Perfecting the Paradigm for Successful Sales “Bold decisions make for incredible opportunities, says Shore. Start with changing your mindset and the right technique will follow.” – Read Full Article
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Creating Videos That Sell

Press ‘Play’ to Purchase  We get asked all the time at NewGround “How do we create a viral video”?  Everybody wants a viral video. We think the question should be “How do we create a video that sells my product”? 
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NewGround PR Client Boral Stone in Multi-Housing News

Stone Veneer Offers New Inspiration for Multifamily Developers Boral Stone’s Ed Perez featured in Multi-Housing News Online. “Using innovative products from stone manufacturers and designers, developers can integrate a wide variety of appealing products to make their communities stand out
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LinkedIn Groups. What’s the Point?

  Why LinkedIn Groups? Here’s why: A strong, well-managed LinkedIn Group can be an extension of your brand. And, honestly, because this is where your professional community is and having a good group can make you a thought leader in
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How to Grow Your Leads with Facebook Contests

The Basics of Running Social Media Contests on Facebook             WHY should you run Facebook contests? Here’s the most important reason: High high high opt-in rates. Like off the chart opt-in rates. People you are
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