Author Archives jamie latta

The Emerson Featured in Downtown LA Rising


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The Emerson on the Cover of L.A. Times Business Section


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460 Palm by etco Homes in Hollywood Reporter

The Hollywood Reporter features ETCO Homes’ 460 Palm, 35 new homes in Beverly Hills priced from the high-$1 millions to more than $5 million for one of seven penthouse residences.
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The Power of Voice Through Social Media

By Julie Fornaro – NewGround Publicist The death of a lioness in Mexico last week created a social media tidal wave, lending support to the cause to save the world’s diminishing lion population. Whether you’re a marketing specialist, environmentalist or
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How to Grow the Right Kind of Twitter Audience

Here’s what we always tell our clients at NewGround: You don’t need more followers on Twitter, you need the right followers on Twitter. The trick to making Twitter work for you is to find a community and serve it well
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Some Tips to Help You Rock Instagram

    We get asked this question a LOT at NewGround: WHY Instagram? Well, for starters, Instagram is the fastest growing social media platform in the world. Not only does it make you relevant, it’s an excellent tool to visually
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NewGround Client iStar Financial Featured in LA Times

Spring Mountain Ranch represents a big bet by developer IStar Financial that the housing market has healed significantly. 
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MBK Homes Featured in Globe St.

Homebuilders Must Stay Nimble and Diversify in Today’s Real Estate Market to Succeed. Click on image below to read full article.
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U-T San Diego Features MBK Rental Living

  Why this Homebuilder is Turning to Rentals   Long-time for-sale home builder, MBK Homes, forms MBK Rental Living and the San Union Tribune takes notice of the company’s first rental community to come out of the ground.
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Visual Storytelling

Using Visual Marketing to Share Your Brand’s Story By Jamie Latta As a PR agency, we understand the importance of good imagery.  Time after time have we have reporters come back to us with – “It’s a great story, but
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