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Client Sings Praises for New Logo from NewGround

NewGround proudly announces the launch of a new logo and updated brand look for Opera Depot.

NewGround has added branding + identity work, including logo design and development, to the agency’s service offerings. We are proud to announce the launch of an updated logo and entirely new look for Opera Depot, an outlet for music enthusiasts to find rare and historical opera recordings.

Opera Depot founder Andrew Whitfield explains, “When I created a label for historical opera recordings, I didn’t know much about branding but I did know that I wanted it to have a combination of classical and modern. This logo achieves my vision very elegantly by incorporating the winged helmet of a Valkyrie (made famous by Bugs Bunny) with the clean and contemporary look. It was very important to me that the logo be more evocative than literal so that it wouldn’t come across as cliché, and the team delivered.”

Visit www.operadepot.com to see the new logo.

Opera Depo LOGO

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